The Girl Done You Proud, De Beers!
Posted on 24 February 2012
When DeBeers loaned Adele jewellery for her night at the Brits they must have been fairly sure that the stunning Solitaire Ring with its a 7.41-carat Yellow Diamond and two rare 1.58-carat Trillant Diamonds stacked alongside the twin Eternity Bands, stood a good chance of grabbing major media attention as she lifted the odd award or two!
They might even have guessed that the ring would spark frenzied rumours – and grab even more media attention – as people speculated that she had become engaged to boyfriend Simon Konecki!
But what no-one could have foreseen was the glorious non-stop, breathtakingly enviable publicity and column inches that Adele – and the jewellery – would attract over the next 24 hours after Adele was cut off in her prime in her acceptance speech!
Oh, to have been De Beers for a day!