Costume Jewellery made with Swarovski Crystals
Ever wondered why Swarovski crystals are so superior to other crystals? It's all thanks to Daniel Swarovski (1862-1956) From the moment he began work in his father's glass-cutting factory, his goal was to automate the process. True to his vision, he designed the very first electrical cutting machine, revolutionised grinding and polishing and expanded into glass manufacturing. Around 1912, he also pioneered coloured Swarovski crystal, creating the exclusive brand that dominated 20th century costume jewellery and was so adored by the rich and famous. Today, the finest crystals are still created in the Swarovski factory in Austria and this Collection features a diverse range of classic and contemporary costume jewellery. Everything from our big, bold and very beautiful Swarovski crystal necklaces named after famous Hollywood movies such as Casablanca, Moulin Rouge, Zhivago and Titanic to the classical, understated Solitaire. Plus a diverse range of shimmering Swarovski crystal bracelets, earrings and rings to complement the necklaces - or stand alone. Each item created using 100% genuine Swarovski crystals, that have been impeccably cut to produce the exclusive infinity cut and mega-watt sparkle, that is the very trademark of Swarovski crystal.
Swarovski Crystal Dominates Costume Jewellery For Over A Century
For lovers of fine crystal, there has always been something totally magical about the name Swarovski. For over 100 years, that very name has symbolised the finest quality cut crystal. When it's Swarovski crystal in their jewellery people know that it has been meticulously cut and polished to perfection so that it will reflect every single ray of light that touches it.
Throughout the 20th Century it was Swarovski crystal jewellery that set the trend. Swarovski costume jewellery that filled the demand for glamorous necklaces, bracelets, earrings and rings to match the glamorous lifestyles and fabulous gowns that suddenly were en vogue as Hollywood encouraged a generation of women to lead exciting social lives. jewellery made with Swarovski Crystal was THE fashion jewellery to be seen wearing on nights on the town, dining in restaurants or dancing in clubs. It was also virtually mandatory at cocktail parties - the new form of entertaining that became so popular in the early evenings. These slightly more casual get-togethers required a less formal dress code, more LBD than traditional evening wear. Even so, it was all the rage to accessorize this simpler night-time look by adding bold, attention-grabbing Swarovski crystal costume jewellery.
Then, as now, no other costume jewellery comes close to its utter brilliance, which is why today, jewellery set with Swarovski crystal is more popular than ever before, as more and more people come to recognise its superiority.